HYPER® & Targus® to Showcase Latest Product Ranges to Go Beyond Expectations and Embrace a Sustainable Future at IFA 2023

Berlin, Germany, August 31, 2023 – (IFA, Stand 504, Hall 7.2C) – Tech accessories leaders, HYPER® and its parent company, Targus®, will showcase their latest innovations that empower tech-savvy consumers to Go Beyond expectations while embracing a sustainable future during the IFA 2023 Consumer Electronics Convention, Sept. 1-5, at the Messe Berlin Exhibition Grounds.

"We’re thrilled to be part of IFA 2023, one of the world’s most important consumer electronics events of the year.” says Barry Miller, Vice President of Sales and Marketing at HYPER. “We invite attendees to experience firsthand how our products redefine connectivity, enhance creativity, and push the limits of what's possible."

Elevate Connectivity and Power at IFA 2023

During IFA, HYPER will offer an early look at its transformative HyperDrive® Next lineup—advanced USB-C connectivity solutions embodying sustainable and future-proof tech enabling users to Go Beyond their devices’ limitations. Additionally, HYPER will present its high-performance Thunderbolt connectivity and HyperJuice® GaN charging solutions, that underscore HYPER’s commitment to meeting creative professionals’ diverse needs.

Introducing HyperJuice Power Stations: Power Your Creativity

HYPER’s portable power products, HyperJuice Power Stations, will be front and center at IFA – versatile solutions that redefine on-the-go power to deliver substantial capacity and swift charging capabilities suitable for different scenarios.

HyperPack Pro: Protection Redefined

Also on display will be HYPER’s HyperPack Pro with Apple® Find My® compatibility. With a robust, reliable companion safeguarding your gear while enhancing accessibility, the tech pack combines durability and organization, and epitomizes HYPER’s commitment to innovation.

A Shared Commitment to Sustainability

The collaboration between HYPER and Targus goes beyond products—it’s a shared commitment to a sustainable future. Both brands are demonstrating this through an increased emphasis on reporting and certification, improved supply chain transparency, and a clear CO2 footprint reduction aligned with UN Sustainable Development Goals.

Targus: Empowering Your Future

Targus’s brand ethos, Empower Your Future, encapsulates its dedication to sustainable living and innovation. From its EcoSmart™ solar-powered keyboard and other tech accessories made using post-consumer recycled (PCR) plastic to its eco-friendly backpacks, Targus’s EcoSmart essentials empower users to work efficiently, protect their devices, and embrace a greener future.

“Llyr” Artist Presentation: Elevating Creativity

Adding to the excitement, the convention will feature a live presentation on Monday, Sept. 4th, 3-5 PM (local Berlin time) by music artist Llyr, who will showcase how HYPER products enhance creative workflows. This presentation will embody the spirit of Going Beyond boundaries and leveraging innovative technology to empower creative endeavors.

Visit HYPER & Targus at IFA 2023

The Messe Berlin Exhibition Grounds becomes the epicenter of innovation and sustainability as HYPER and Targus unite to create a unique experience to engage with its solutions designed to redefine boundaries and be part of the movement to shape a brighter, more empowered future. Contact pr@hypershop.com to schedule an appointment.

About HYPER

Celebrating its 18th year of enabling creators and innovators to Go Beyond, HYPER specializes in delivering cutting-edge tech and mobile accessories to creative professionals with its award-winning lineup of power, connectivity, mobility, and desktop solutions.

Headquartered in Silicon Valley, California, HYPER’s tech solutions are groundbreaking “world’s firsts” that inspire the trailblazer in all of us. Enabling you to disrupt the status quo, break down walls, and do whatever it takes to Go Beyond your wildest dreams.

To learn more about HYPER and its innovative products, visit hypershop.com, like or follow us on Instagram, and LinkedIn.

About Targus

For 40 years, Targus has been revolutionizing mobile computing accessories for large enterprises and consumers, alike — connecting people and technology in meaningful ways. From laptop bags to tablet cases, to peripherals and universal docking stations, we persistently conceive, design, and produce innovative, productivity-boosting solutions that make the complex, simple; and seamlessly integrate into the lifestyles of mobile professionals wherever they work – at home, in the office, or wherever they go. We cross categories, regions, industries, and lifestyles with a breadth and depth of products that provide you with the solutions you need to live, dream, and do.

Headquartered in Anaheim, California, Targus has global operations in more than 24 offices and distribution in more than 100 countries. Learn more about us at targus.com, like or follow us on Facebook, and LinkedIn.

*Targus, EcoSmart, HYPER, HyperDrive, and HyperJuice are trademarks or registered trademarks of Targus International LLC in the U.S. and in certain other countries. All logos and registered trademarks are the property of their respective owners.