j5create skips creation, choses to blatantly copy HyperDrive instead

November 20, 2017 2 Comments

“Imitation is the sincerest form of flattery that mediocrity can pay to greatness.” ― Oscar Wilde

Background

HyperDrive USB-C Hub for MacBook Pro

Back in December 5, 2016, we launched HyperDrive, the first USB-C hub of its kind with 2 USB-C connectors, specifically designed for the 2016 MacBook Pro on crowdfunding website, Kickstarter. The product was widely reported in the media and we went on to raise over $3.1M on both Kickstarter and Indiegogo.

HyperDrive started shipping in January 2017

HyperDrive started shipping to customers in January 2017. On January 20, 2017, we posted pictures of the final product with packaging in one of our Kickstarter updates which can seen here and below.

Images of HyperDrive packaging in Kickstarter update on January 20, 2017

j5create announces UltraDrive on October 2017

Almost 10 months later, j5create announced their own version of HyperDrive, aptly named "UltraDrive" on their facebook and twitter accounts. Prior to this, j5create has never used the "UltraDrive" name for any of their products while we have been using the "HyperDrive" since our company inception, more than 12 years ago.

j5create announces UltraDrive, a blatant copy of HyperDrive

The similarities went beyond just the product name.

UltraDrive blatantly copied HyperDrive

j5create UltraDrive virtually copied everything from HyperDrive. From the twin USB-C input connectors to the same 7 output ports to even the blue LED light on our original design.

j5create UltraDrive blatantly copies HyperDrive

And j5create didn't stop there

Even our packaging was not spared from imitation. Judge for yourself.

UltraDrive vs HyperDrive packaging

On the front

  • Similar sounding product name "UltraDrive" vs "HyperDrive"
  • Same product brand name placement on top left corner
  • Similar product window cutout on the front left of the box
  • Similar product description below the product window cutout
  • Same image of MacBook Pro on the front right of the box
  • Same call outs to "4K HDMI" and "50Gbps" speed
  • Similar orange color highlights

UltraDrive vs HyperDrive packaging back

On the back

  • Similar product image with 13" MacBook Pro on the back top of the box
  • Similar product description below the product image

We are not sure if we should be mad or flattered that an established brand like j5create chose to imitate our products, but if they have the balls to do it, then they should not be afraid of us calling them out.

j5create should just change their name to #j5counterfeit, #j5imitate or #f3copy


2 Responses

Derek Gilbert
Derek Gilbert

December 19, 2017

Was stunned when I saw the copycat j5 next to HyperDrive on the shelf. A quick Google search confirms it all. Happy to help support the OG version. And thank yoU for solving the dongle issue!!

Gary Cralle
Gary Cralle

November 23, 2017

Stealing complete ideas has become a classic way to save money on R&D. Many companies do it, sanctioned by a few prominent national governments in some cases, as a way of doing business. If not too costly, a lawsuit may help deter this sort of behavior.

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